Ken Griffey Jr. is without a doubt, one of the greatest players to ever play the game.
His recently announced retirement from baseball instantly transported many people into the land of remeniscence, myself included. Being from the Northwest, I have been a Mariners fan for nearly all my life. I remember when Griffey joined the Mariners, his powerful bat, and his beaming smile. He is credited for singlehandedly keeping Major League Baseball in Seattle and for being one of the main reasons for constructing the Mariner’s new stadium, Safeco Field.
When I think of Ken Griffey Jr., I think of things like his sweet swing, the numerous home runs he’s jacked during his career, and his beaming smile when he was under the dogpile after the Mariners rallied from the brink of elimination to beat the New York Yankees in the 1995 playoffs. I have nothing but love for this great player and great human being.
Griffey’s age and numerous injuries eventualy caught up to him, and like almost all sports players, their performance towards the end of their careers rarely matches the numbers they put up when they were younger. When Griffey was eventually traded back to Seattle, he was definitely welcomed with arms wide open, however, even with his generous salary he never was the player he was back in his heyday.
Griffey rejoined the Seattle Mariners and received a salary higher than many others on the team, even though some of these lesser paid players had better production than Griffey and much better prospects for the future.
So what does this have to do with blogging, you ask?
Well, many of us who strive to grow their blogs employ a variety of techniques in order to do so. Sometimes we stumble across an all-star technique that does so much for our blogs that we fall in love with that method and put blinders on to anything that might say otherwise about it.
Let’s say that at one time you decided to place advertising on your blog in the form of Google Adsense. And let’s say when you first started doing this you received outstanding results from it. You were experiencing high amounts of impressions with a decent click rate, so the money that was coming in from Adsense was pretty good.
Fast forward to later in you blog life… Your readership has changed somewhat to a more technical savvy crowd. Maybe there are far fewer visitors who visit your blog without having an adblocker of some sort installed in their browser. While once you were reaping some great benefits from Adsense, now it barely registers a blip in your income stream.
In this situation, you know that you used to do a lot better with Adsensein the past, but since you have such fond memories of how it performed, you refuse to remove those ads because of how you feel. This is almost how it was like with Ken Griffey Jr. in his last seasons with the Seatle Mariners. Fans remembered this future Hall of Famer for his past achievements and most chose not to say anything about his lack of performance as of late.
Are you doing anything with your blog that worked out great at first but now it has become not so great? Are you a little reluctant to do anything to change it because of how you remember it originally worked?
The world of blogging evolves just like so many other things. Many things that you may incorporate into your blog WILL have a limited life span, and pushing it too far can often have negative side effects. It is important to recognize when what you’re doing is no longer working as well as it should, and when that time happens, you need to bring in the next generation of blogging techniques.
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