“And there is no such thing as a no sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can’t. Either way a sale is made, the only question is who is gonna close? You or him?”
Every time you publish a blog post you should have an idea of what you want your reader to do when finishing it. Most people overlook this idea, and it is one of the most underused and powerful techniques you can do with your blog.
Without having a call to action implemented into your post, you are basically inviting your reader to leave when they are done with your post. Wouldn’t you rather see them stick around and accomplish one of your goals through blogging?
Specific Calls To Action
You will have different goals depending on the type of blog you have. Some of these goals may be as follows:
- A business blogger may want new customers
- A blog post reviewing a new product may want you to click through to their affiliate page
- A marketing blogger may want you to consider hiring them to do the work they just described
- Or a blogger may simply want feedback to what they just wrote
The important thing to note is that with every blog post you publish you should be actively pursuing some kind of response from your audience. The response is up to you, and you should craft your posts in a way that encourages that action on the part of your reader.
Promoting The Sale
If your goal is to gain new clients, then your blog posts need to showcase the benefits of hiring you. You can accomplish this through your regular blog posts simply by highlighting your skills and knowledge and letting your readers know they can partner with you to achieve the same results.
Do you want your readers to click over to your affiliate products? You have to explain the benefits of the product, instill a desire in them while removing any doubts. Easier said than done, but that is the formula used on countless successful sales pages.
Getting people to comment on your post can be accomplished in several ways. Be opinionated. Be controversial. Don’t be afraid to be wrong (if you are wrong people will definitely rush in to tell you). And nothing beats simply asking people to comment on your post. Try it sometime, it works wonders.
End Thoughts
The important thing to remember about your blog posts is that you should be soliciting some kind of reaction from everything you publish. It builds interest, strengthens your community, and could even make you some money.
What about you? Do you incorporate some form of a call to action in your posts? Please leave a comment and let us all know how you do it.
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