Does a negative comment someone posted about your services or business bother you? Even if your main business isn’t online this should be a major concern. Actually, many businesses are concerned about their online reputations and they taking proactive action to protect that reputation.
Why is the Issue so Important?
Whether you are a local business, or an online business, you should be concerned about your reputation as this can affect your sales. Many marketing studies demonstrate that most consumers search for a product reputation before deciding to purchase it. When they only come across negative information, with no positive feedback, this could cause them to change their minds about the future purchase. This issue can break a business and even cause it to permanently close its doors.
What Can I Do About it?
The solution is to monitor your business reputation frequently to see what is being said about you, and to take action against defamatory information. Even so, many businesses have found benefits in taking a more proactive stance, and hiring a professional Online Reputation Management service company to help manage their reputation.
What Does an ORM Company Do?
An Online reputation Management (ORM) company uses many of the techniques a SEO company uses. These techniques can include:
- Article Marketing – to help establish credibility for the company.
- Social Media Management – help in answering customer questions, complaints, and offering information that puts your company in a favorable light.
- Posts to review, forums, and other blogs – This type of posting offers potential customers favorable information about your company.
The purpose in doing these time consuming tasks is to minimize any negative information that is posted about your company. So it is in your best interest to consult with a reputable company like Reputation.com, especially since Reputation.com is the leader in business reputation management..
Should I Hire an ORM Specialist?
One of your options when it comes to your reputation is constantly monitoring your reputation by searching for your business in Google and other search engines, hoping that defamatory information doesn’t get posted – and if it does, then taking the necessary steps to repair your reputation.
However, this method can take time and in that time your profit could be severely affected. A more proactive approach you can take is to find a reliable ORM specialist who will ensure that positive information about your company is posted to the internet, so you are always seen in a favorable light. This solution will minimize any negative post, review or comment made, with the intentions of defaming your business.