A common question I have been asked by some people is why their prized blog posts receive little to no traffic. After reviewing their article and their blog I saw that everything looked good, and their article was of high quality and informative. The problem wasn’t on their end, it had to do with things outside their control.
When you publish a new blog post, you are adding another article to the information pool that is the internet. Unless you have a loyal reader base that visits your blog, you are at the mercy of the search engines. And there’s something you should keep in mind about information pools if you don’t want to be shocked by a lack of attention.
Some “information pools” are bigger than others and some are quite small. The smaller the “pool”, the easier it is to get noticed. This ties directly into what I mentioned in a previous post about targeting keywords.
For example, the information available online about cats is astronomical. Every possible facet has been covered and recovered and covered multiple times more. So let’s say you just wrote and published a fantastic article on the care and feeding of newborn kittens. It’s a fantastic piece of work worthy of a Pulitzer Prize, yet months go by and you’ve noticed that hardly anyone has read it. Why is that?
It is because of the size of the pool. Your fantastic article, as great as it is, is like dumping a cup of milk into the ocean; it quickly becomes invisible inside the enormous volume surrounding it. The ocean is every other blog post or web site with information on cats and your cup of milk stands a very slim chance of ever getting noticed.
The next time you find yourself wondering why your really good content fails to attract attention, think about the amount of similar information available and see if that explains it.