SEO has been thought of by many people as a bit of a mystery, and that only a handful of knowledgeable people employing unknown magical methods actually understand it. For the past several years I have fought to understand the ins and outs of effective SEO, and have since become adept at it. But SEO doesn’t have to be a mystery; thanks to Glenn Murray anyone can quickly become a SEO ninja!
Glenn Murray, owner of Divine Write, has parlayed his expertise in SEO into one of the best written SEO books I’ve ever come across. His book, “SEO Secrets” truly lives up to it’s tagline as a “DIY guide to topping Google”. Starting from a base foundation by explaining exactly what SEO is, Glenn guides you through keyword analysis, proper website development, WordPress optimization and much, much more.
I obtained a copy of “SEO Secrets” right after Glenn released it into the wild. At the time I considered myself to have an above average knowledge of SEO, and I figured getting some insight from one of the best SEO copywriters would help boost my skills to the next level. I wasn’t disappointed.
The first thing I noticed was that this wasn’t your normal ebook. It is 212 pages full of information, explanations, and tips and tricks that people from all SEO levels can benefit from. The book masterfully covers the aspects that relate to “onsite” SEO, and also covers “offsite” SEO topics, such as link building and leveraging social media to aid in your efforts.
In the years that I have been working to better the search engine rankings of websites, there have been techniques that I have used without any understanding as to why I was doing it other than the fact that I knew it “worked”. It was a nice feeling to read through Glenn’s book and have a few of those “aha!” moments when having the knowledge behind some techniques I employed was explained to me.
What I like most about this book is how clear and laid out the information is. The reader doesn’t need any kind of SEO background to fully understand what is being presented. The structure is sound and formatted very well; every budding site owner will walk away with a concrete game plan on how to dominate the search engines.
As much as I enjoyed this book, my only complaint is that it doesn’t touch much on the dark side of SEO techniques, often labelled “black hat” SEO. While black hat methods can give quick results, these results are often short-lived and incur severe penalties from the search engines. I would have liked a section discussing some of these ulterior methods and why you should avoid them.
Are you wanting to dominate the rankings in Google with your website or blog? Then you have a choice of either doing it yourself, paying some SEO firm to do it for you, or a combination of both. With the rates from some of these firms starting at $100/hr or more, it can be a hugely expensive endeavor. And for most of us, it’s not necessary especially when you can acquire several year’s worth of SEO experience for just $40.
For more information on this fantastic resource, click here to read about the background of this book and even download the table of contents and sample chapter.
This was a glowing review for a product that I am an affiliate of. Please understand that while this review and recommendation are overwhelming positive, it is also honest.
